Search engine optimisation (SEO) is at the core of what we do - delivering websites that generate marketing results. And this generally means encouraging more people to find, visit and interact with a website.
We have been offering SEO services since 2002, and as a leader in our industry have always approached it with the view that useful websites, which attract, engage and convert customers, will also appear high in search engine results. This is underpinned with a strategic and always up-to-date approach to accelerate and boost positions.
We consider SEO throughout website planning, design and build projects; this ensures that the underlying site structure and sitemap is optimisable. The setting up of on-page factors, optimising content, transitioning old sites, and link building campaigns are undertaken entirely by our in-house SEO team.
The brilliance and simplicity of pay per click advertising (PPC) is that displaying the advert itself is free. Unlike any other form of marketing, it means that when using PPC, advertisers can accurately calculate how much it costs to generate a lead or to make a sale. Advertisers only pay when their adverts are clicked and a visitor is delivered to their site. Using simple tracking methods, it is possible to quantify how many of those users requested information, subscribed or made a purchase as a result, giving us a direct ROI.
PPC charges have increased significantly in recent years, meaning it is more important than ever to manage your campaigns effectively, efficiently and creatively. We have a proven technique which varies the value placed on each set of keywords depending on how they are used in a search phrase. If you think you are paying too much for your PPC, let us take a look at your campaign to see if we can increase the number of quality leads generated for your budget.
Email alerts, newsletters and campaigns present an opportunity to keep you front of mind with your customers. While marketing emails are no longer as intrusive as they once were, their content, length, structure, tone, timing, and frequency all play an important part in their usefulness to forge closer relationships. They ultimately generate more business and we can help plan, design and build emails that work.
Social media is a growing phenomenon that businesses are finding is an effective marketing tool. Social media is in fact just another name for online PR - that is, the idea of promoting your business using appropriate content about your industry, your clients and yourself.
Clients are often uncomfortable about the continual commitment to generate content and that is where we can help. We identify the right strategy for your business, and implement and manage your accounts on your behalf. All with the objective of attracting 'followers' and turning them into advocates and customers.
As part of our SEO and PPC services, or by separate arrangement, we review a client's website once a month to see how it is performing. We use Google Analytics supplemented by Decibel Analytics to track trends, monitor user behaviour, analyse keywords and make recommendations for improvements.