The first phase of research and analysis underpins our whole approach.
We want to know about your business, your competitors, your customers, your USPs, your core values, your dreams.
Until we truly understand you and your business, we can’t be sure that our solutions will be as effective as they should be.
We often start by having one of our structured workshops, which helps guide the client to share the right information with us so that we can create the right strategy and creative brief to kick things off.
Once we understand the environment we’re in and what our challenges are, we can then create a strategy to achieve our client’s goals.
Whether this plan is a creative branding brief, a website wireframe, or a 12 month search marketing strategy, the fundamentals of our approach are the same.
Although we have a structured approach to understanding our clients, it’s the output which is guaranteed to be different every time.
All of our solutions are created bespoke to each client.
We have no ‘off the shelf solutions’ or ‘quick fixes’, just tailored marketing solutions to help get our clients to where they need to be.
Once we’ve listened, understood and have a plan of what needs to be done, we then look to our creative department to come up with ‘The Big Idea’.
This idea will be the solution; the concept which ties everything together.
As a full service marketing agency, this idea will become a campaign and be rolled out across the brand, including the digital assets (website, email marketing, search marketing etc.),printed collateral (brochures,advertising, direct mail etc.) and allcopy, translations, exhibitions,advertising etc.
The implementation of the campaign is key. The message needs to be consistent and integrated. For example, the emails need to link to the website which will create sales leads which bring in new business, with the salesmen using presentations echoing the same messages when they’re in front of the clients.
And it doesn’t stop there. Once your ‘Big Idea’ is out there – living and breathing –we look to evaluate and improve on what we’ve done, based on real feedback and data from your target audience.
We will paw over these analytics to find any areas where we can strengthen and improve the campaign – going back to ask more questions if the need arises – as you provide more services and your client base grows… and your agency grows with you.